Chiropractic Management - Chiropractic Marketing - Chiropractic Dr

Being profitable in uncertain times.

2011-11-23T14:56:40Z

In today's economy life as we know it is changing dynamically almost by the week. One of the biggest keys to success in almost every chiropractic office is they have multiple streams of revenue coming through there doors. During business we as chiropractors must put on multiple hats, a doctor, a business person, and a promoter. Today we put on our business hats.

If we have three different streams of revenue in our office let say vitamins, orthotics, and pillows/mattresses producing just a mere 200 a month. that works out to a average of 800 a month and an extra 9,600 a year! What could each of us do with that extra money. Take that vacation you have wanted to, pay some bills down, or even make that mortgage payment you've been trying to pay!

When in times of need work smarter not harder that how you will push through you obstacles.

Review of Chiropractic Software

2010-04-12T20:13:00Z

Review of Chiropractic Software:

While trying to find a proper chiropractic software you need to ask yourself a couple questions:

1) What do I need out of the software?
   - To take notes
   - to do billing
   - to check patients in

2) You must make a distinction on which type of software you need for your office....
   - Do you need front of the office functions such as patient check in and note taking
   - Do you need back of the office function such as billing etc
   - Or do you need both

I have shuffle through dozens of different chiropractic system out there and here is what I have found:

Best back of the Office Chiropractic Software System is: Eclipse Software ( there notes are not very good though all typed with virtually no push button technology)- http://www.galactek.com/

Best Front of the Office Chiropractic Software System - Chiroquickcharts - this software does functions better and quick than system that cost ten times the amount. Plus it integrates into most billing system easily.
http://www.quick-charts.com/

Best Front and Back of the Office Chiropractic Software System - Atlas Chiropractic Systems this is the total package with great functionality. However; you will pay a pretty penny for it. http://www.atlaschirosys.com/

While looking at each of these chiropractic system I have had to consider a number of things to enable them to be the best in class. The criteria included but was not limited to:

1) Software features
2) Chiropractors and CA's ability to navigate through screens with out GPS.
3) Cost
4) The possibility of dollars saved as a result of the purchase.
5) Graphics
6) Ability to customize it to your office
7) Easy of training for staff
8) Most importanly Support!! AKA you can get a real person on the phone!

For all those on the search for chiropractic software good luck and I wish you the best in your search.

Chiroquick Charts is amazing chiropractic software

2010-04-12T19:05:00Z

Hi all, I just wanted to share with you today this amazing chiropractic software called chiroquick charts. I have been doing notes for years and this software has changed my life. It has soooo many features I don't even know where to start. Anyways take the time to look at this software it is incredible. To start the patient kiosk has made a huge difference in how patients are handled and the easy of traffic flow in my office. I used to spend like a hour everyday doing notes now they are simple as piont and click.

here is the site: http://www.quick-charts.com/index.php

10 steps to not fail in practice

2010-01-08T19:23:00Z

10 Steps Not to Fail in Practice: Your guide to keeping it together (Part 1)!

1) Sometime in chiropractic we feel like it is us against the world. We are constantly being attacked by MD’s, orthopedists, patients, and even other chiropractors. Please remember go to seminars meet other chiropractors, realize we are all in the same boat together, and others feel like you do.

2) Every person unless you are the exception has one or two patients that they do not jive with whether its personality issues, adjustments style, etc. Get rid of these people by referring them to another chiropractor you think will take good care of them. There’s no way you can provide quality service to them day after day if you are not psychologically all there and thinking negative thoughts. They will not get better as fast as they could and it puts you and your practice down.

3) Do you have a certain person working for you that you do not get along with but you keep them around anyways? I see this all the time or my favorite is the one were the chiropractor has the meanest person on earth working at there from desk just because they have worked there so long they become a permanent fixture. Just get rid of them their negative attitude, feelings, and personality reflectsporrly on you and your practice.

4) Do you loathe going to work everyday? Often times we get so caught up in what we are doing we forget to take time off. THIS IS ABSOLUTELY CRUCIAL, I learned this from a friend who runs a major company in chiropractic. Go somewhere if even just for four days. You will feel revived and work ten fold better. Try it and your life will change.

5) Stop being a jerk!! That’s right I said it. So many chiropractors become sensitive to common questions about VBA accidents, broken backs, and surgery. Often times these questions will invoke an actual anger response from a doctor. Is there one question you are so sick of answering and you are going to pop if you have to answer it one more time? Here is a great solution make a hand out and that is the last time you will ever have to answer that question again. Think about it? How do you respond then someone puts the anger vibe out to you? Exactly stop being a jerk and put a handout together, J.

The other five things will be on another day. Remember there is a lot of information even in these five little steps. If you just do four of them you will be in a much better place.

Chiropractic resolutions

2010-01-08T19:22:00Z

Chiropractic Resolutions:

Once a year we sit back and reflect on our year. During this time is when we consider the mistakes, the things we would like to take back from the previous year, the things we should have done, and the things we need to do in the next year. Many of us have personal goals and professional goals. Today I am going to challenge you to make a list of your professional goals for the year and do a couple things but that’s for later. For right now, I want to make a list of ten things you need to do to make your practice better. Here is a list of things that may get you started:

1) I need to start a patient of the week to really highlight on person each week and make them feel special.

2) I need to get my office clean. With a new year comes a clean start!

3) I need to make a new sign for my office the one I have is etched in stone, lol.

4) I think it is time to finally lay off that employee that is away late, has no enthusiasm, and really brings down my practice.

5) We as a practice absolutely need to have a team meeting everyday to make sure we are on the same page.

6) My table is part broken I need to call someone for repairs.

7) How is my dress code is it to loose. Should I be dressing nicer for my patients.

8) What can I do to improve my patient flow? Do I need to buy a new computer? Do I need to finally buy that Soap notes system I’ve wanted?

9) Have I taken the time off this year I need to rejuvenate my self?

10) Last but not least I need to get out of my office and do a public talk, meet people, do more promotions, etc.

Once you have this list now its time to implement it. Here are the steps to a better your office:

1) You MUST handwrite 3 lists.

2) The first one goes on the mirror next to the sink you get ready in front of a night and in the morning.

3) The second goes on your desk at work.

4) The third list goes on your dashboard of your car.

If you do these key steps I guarantee one of two things will happen. 1) You will complete the list and get to take it down in a celebratory festival. 2) You will take it down and admit to yourself you actually don’t want to better yourself or your practice. I know you will do the right thing just have a little faith in yourself. Have a happy new year and I wish you the best.

Chiropractic care and Neck pain / neck injury

2009-10-19T16:23:00Z

This article is for patients and professionals searching for information on chiropracitic research on neck pain, whiplash, cervical pain and chiropractic, the cost of chiropractors treating neck pain, chiropractics and neck pain, results of patients after chiropractic care.

Neck pain and disability outcomes following chiropractic upper cervical care: a retrospective case series. Here is the link: http://www.ncbi.nlm.nih.gov/pubmed/19714232?ordinalpos=2&itool=EntrezSystem2.PEntrez.Pubmed.Pubmed_ResultsPanel.Pubmed_DefaultReportPanel.Pubmed_RVDocSum

This article describes simply how statistically upper cervical chiropractic care is beneficial to patients vs other methods.

Chiropractic care in Military

2009-10-19T16:17:00Z

This chiropractic article is published for the purpose of informing the chiropractic population on the benefits of chiropractic care in the military and on veterans.

Chiropractic practice in military and veterans health care: The state of the literature.
http://www.ncbi.nlm.nih.gov/pubmed/19714234?ordinalpos=9&itool=EntrezSystem2.PEntrez.Pubmed.Pubmed_ResultsPanel.Pubmed_DefaultReportPanel.Pubmed_RVDocSum

Related terms: Chiropractor, chiropractic, medicine in chiropractic, chiropractic principles, care for patients by chiropractors, learing how to run a successful chiropractic practice. medical care vs chiropractic care.

Chiropractic research

2009-10-19T16:07:00Z

The section is designed to keep u up to date on the latest chiropractic research, acupuncture, nutrition, and healthcare information.

Chiropractic white board / dry erase board

2009-10-19T14:28:00Z

Today's Chiropractic hot tip:

A dry erase board is a crucial part of any chiropractic practice. In fact it might be one of the most important items in you office!

Don't think so?

A Dry Erase Board provides a number of things:

1) It provides a area that each patient knows to look every week for new information.

2) You can post specials on it like; families get checked for free during the month of November!

3) It provides a area to post if you will be out of the office.

4) It gives you a opportunity to teach a weekly lesson to each patient.

5) It provides another outlet to reach chiropractic patients about your purpose. If you believe each patient should be treated 1 once a week to maintain optimal heal write it!

6) Lastly it provides a area for promoting new service you may have i your office. Massage? myofascial release? stretching etc.

Chiropractic marketing through this simple step

2009-09-14T12:55:00Z

Marketing of your chiropractic practice through this simple step.
Often times we forget our roots in which we come from. Of course we all remember we are chiropractors; however, many of us will even forget at some point what the word chiropractic means! The best advertising we can do is to educated your patients during every minute of there visit.

People love to learn new information even more than you may think. I first realized this when I had a article in a national publication. I ordered over a hundred copies for all of my patients. Well, I think every patients took one and then something else happened. Many of those same patients came back with comments and questions about "OTHER" articles. it was amazing. They actually not only read through my article but read through the whole chiropractic magazine. I never could have imagined it.

People love to read about new and interesting topics. Chiropractic is obviously of interest to them if they are coming to your office so feed them. That right if they are hungry feed them with information. I guarantee that 90% of people you give information to will read it.

Here are some quick management ideas for your office:
1) You as the chiropractor must educate them on the initial visit on what chiropractic is and how it works. This is absolutely crucial to your success.
2) The chiropractic office should have a monthly article for hand out at your office without exception.
3) In the office there should be a wall with a bunch of articles hanging for disbursement.
4) There should be a book of testimonials out and even attached to a couple seats in your office.

The Key to Chiropractic Marketing and Management

2009-07-20T13:11:00Z

During a promotions for chiropractic offices I see numerous gimmick and slogans to get people in the door. The truth is in order to have a affective chiropractic marketing campaign there is a number of key steps you must implement or have in it.

Marketing tip 1) During the advertisement you must put a sense of urgency into it.
- Only the first 20 people are eligible to receive this offer.
- Chiropractic offices must have a deadline on the offer usually 3 to 4 weeks after the ad comes out.

Chiropractic management tip 2) Tell them who you are:
- do you focus on wellness of the body?
- Is your chiropractic practice a insurance based practice
- What do you think chiropractic is?

Marketing tip 3) Give them a reason to come in:
ex: we are doing a special new patient exam for 25 normally priced @ $250
- or with each new exam patients receive a ice bag and exercise program

Chiropractic management tip 4) Last but most important tell them about you as a doctor. The more you establish who you are awards, techniques you practice, experience you have had in the medical profession. The more a future chiropractic patient knows about you the better off you practice will be.

Chiropractic management / Marketing quick tip

2009-06-30T14:45:00Z

Often in traditional chiropractic we use the metaphor of a hose being stepped in order explain to patients if a nerve is pinched upon it can not flow right. However in todays chiropractic community chiropractors often think of this explanation as in-accurate or old fashioned. The truth be told this is a simple way to explain to a patient the basic fundamentals of chiropractic. You see the devil is in the details. Just as if when you go to the orthopedic, he does not sit you down and go into ever single fine detail nor does he give you the complex medical explanation of your condition. The reason for this is 95% of the time the patient will have no idea what the doctor is talking about. You as a chiropractor have to remember the KISS methodology when explaining chiropractic to your patients.

Keep it simple (for the) student. As a chiropractic educational facility and a chiropractic office you must align the principles you believe to be true in chiropractic with a simple method of explanation. This is the best marketing you could ever do for your practice. Take the time and develop a simple ten (or less) step explanation of chiropractic.

Chiropractic explanations to the patients need to be simple remember foot on hose, electric to wood, dam to river, stuff like that.

chiropractic Managment / Marketing tip

2009-06-25T16:42:00Z

Todays chiropractic Tip of the day for all you management and marketing enthusiasts out there is:

Try to meet each chiropractic patient you see today with a smile and a hand shake or hug depending on your level of friendship. A strong greeting during a treatment is just as valuable as giving the patient a chiropracTIC talk. When a chiropractors greets a patient with a sense of honor, gratitude, and excitement the patients feel your emotions through your actions. Remember marketing yourselves is not always verbal. Chiropractic Management teams will tell you to imagine a old friend or someone you have not seen in a long time. Even if the patient was in your office yesterday a very welcome visit will help them associate you chiropractic office with good feeling and a sense of home. ...

CHIROPRACTIC MARKETING TACTICS

2009-06-17T14:21:00Z

The key to marketing in a chiropractic competitive environment is to use different tactics to get referrals. In this short video here is one major step to marketing successfully inside your chiropractic practice.

Maketing 101 for chiropractors

2009-06-16T20:08:00Z

Chiropractic Marketing Basics:

Marketing is really much easier than you think. First of all how much money are you spending on your marketing campaign. No Offense but the truth is I have met many chiropractors in my career. During this time I noticed that we as a collective thin to small. We would rather save a nickel than spend it to make a dollar. During the marketing of your chiropractic practice you should be spending at least 10% of your net income!

Whether you are a chiropractic dr or a marketing assistant the second thing you need to do during your marketing campaign is not spend all your money in one place. Use it for three or four different advertising campaigns. The proper way to conduct a marketing assault on a community is a multi pronged one in which your are receiving new patients and getting publicity from a number of sources. You must remember that chiropractic marketing is all about hitting people a number of times and not necessarily the bigger the better.

Lastly and most important, advertising is a ongoing thing it is not something that we do one month and spot the next. We need to be consistent to be effective. Even more important is that by advertising consistently in multiple areas we get to see the most effective way to advertise. Once we figure the most effective marketing tactic we can change the other marketing methods a little to see we produce a even better marketing campaign.

Sincerely,
Marketing Masters

Chiropractic Scripting

2009-06-15T13:25:00Z

Can a Script Help you Educate and Market?

Chiropractic management organization will often tell you that your practice must be scripted. Now many chiropractors out there think that using a predesignated scripting is in some way cheating. Take a look at what we at chiropractic management think about marketing through scripting the initial consult.

technorati confirm

2009-06-13T14:32:00Z

Technorati Profile

Chiropractic Marketing Tip 2

2009-06-13T01:45:00Z

We have a new email feature that will email you the Marketing tips of the day! Please sign up to the left! It is 100% secure.

As many of the chiropractic dr's out there know the key to marketing in your chiropractic office is not quantity it is quality. I could spend 10,000 with not problem and get a minute amount of patients. Chiropractors of market improperly thinking if they spend they receive. I suggest in turn use what you have to get more patients and save the coin

Here is some food for thought. If you are a great Dr technique wise but are not getting new patient referrals into you office from existing patients you might have a ascetic issue. Lets go over a check lists.

1) What do the posters on the wall of your practice look like? Are they dirty? when was the last time you re-arranged them? Are they in frames (they should be)

2) How often does your cleaning staff come it should be a minimum of once two weeks. The worst thing is to smell a stinky office when you talk in the door.

3) How clean is your bathroom? I actually have people hold it till they get to my bathroom because it is sparling clean with marble floors, bronze fixtures and real lush towels. You are a DR of chiropractic a basic necessity is cleanliness.

4) How clean are you? Seems simple enough however I can not tell you the number of times I have gone into a chiropractors office to evaluate them and they were not dressed in a professional attire and did not shave that morning.

5)How old is the paint in your office? I recommend painting at least ever 5 yrs.

6) Do you have wholes in your walls of your practice? You should have absolutely NO holes the walls of your practice. Here is a crucial Marketing rule is for every hole you have insight to the patients larger than a baseball you are losing tons of patients every month. Fixing these problems should be a number one priority.

6) This is most important chiropractic posters and awards have serious marketing implications. Wall posters talk to everyone who walks by, so make sure that each and ever poster on your wall is sending a 100% absolutely clear message. Chiropractic Marketing is a art form take one step each day and by the end of the year your practice will be 365% more marketable

Sincerely,
Dr Chiropractic

Chiropractic Dr tip the Hand off

2009-06-12T19:49:00Z

Doctor Tic Tip

Often times chiropractic dr's do not know how to incorporate chiropracTIC talk into there normal adjusting time with the patient. Here is a nice easy way that you can do so in order to help market your practice for efficiently.

1) Look at your list of people who you are adjusting for the day. I want you to pick two people that you can do a hand off with. Many of you are asking "what is a hand off". A hand off is when you pass chiropractic information from yourselves to a patient.

2) After you have selected two people for the hand off. Start to think how what would be the most efficient way for me to pass on the information. I am always one to use metaphors: Bob, did you know your nervous energy in you body flows just like the water in a hose. When you get a subluxation in you spine it is like pinching that hose and water cant get through it. Some people like to use metaphors to examples: Such for example: Betty you are a hair dresser right. If you had your hair dryer or for 24hrs a day 7 days a week how long do you think it would take before it needed maintenance or repair? about a week right. Betty says yes, I say, " that cause I believe the universe has a general rule you can use anything for about a week 24hrs a day 7 days a week straight before it needs maintenance. If you drive a car straight how long can you use it before it needs a oil change? About a week or 3000 miles! So here at X chiropractic we believe that you should at least treat your body as well as you do you car or hair dryer.

Chiropractic Dr's do not be afraid to use this 24hr/7 rule. It really applies to almost any machine and works great for explaining to patients the fundamentals of maintaining the body because it is just really one big machine.

3) Most importantly for any chiropractic doctor is to make sure to talk from the heart. Humans are very keen. They can pick up the slightest sense of hesitation or nervousness. The key is; If you absolutely 100 percent stick to what ever it is you believe , then your patients will see it in your eyes.

4) I always will start and end a chiropractTic talk session with a compliment. It brings the conversation back to them which is really what it is all about them.

Sincerely,
chiropractic dr marketing

What is a Chiropractic Dr?

2009-06-12T12:45:00Z

Many people are wondering what is a chiropractic dr? The role of a Dr. of Chiropractic is a term that is debated among many people. In the eyes of this website a Dr. of Chiropractic is highly evolved alternative health care professional who has devoted their lives to treating subluxations of the spine.

A Chiropractor who has graduated in the past couple of yrs has many requirement placed upon them by numerous regulatory body's. Chiropractors are required to have numerous undergraduate credits and then proceed to approximately 3 to 4 yrs of intense training.

If you would like specific requirements of a chiropractor in your state I would find the regulatory body of government in your states that grants license's to practice chiropractic and there you can find the specific requirements of being a doctor of chiropractic. ...

Chiropractic_screening_1.flv

2009-06-11T14:27:00Z

The Power of the Chiropractic Screening is worth 100 marketing Advertisements. (Click on more to see the video)

This is a spinal screening quick tip. It is the basic fundamental for all marketing and mangement of chiropractors. Please see the chiropractic management section or office promotions section for more information on chiropractic screenings also more coaching tips.
...

Chiropractic Screening fact 2

2009-06-11T13:14:00Z

During your chiropractic screenings there are some vital things that you must keep in mind. During your screening I want you to think about what is going to make people come towards you chiropractic screening. What is going to make new patients want to go into a chiropractor and get a spinal screenings.

The best ideas often come from the simplest ideas: How do you draw in people through using innate sense's without them even knowing it? I want you to take a second and think back to when you were a kid. What would draw you attention to a screening and that is what using innate sense to draw people is. For example:

1) Use a large plasma screen Tv with images of people in sporting events getting injured or I even like to use those tv shows that have those contestants bouncing around going to events.

2) I use these fake pianese large flowers with pianese oil to draw on the visual and olfactory sense's of people.

3) I have all my staff in catchy tv shirts with my logo on it.

4) I have a onslaught of people at my chiropractic screenings with me because people are naturally drawn to groups of people.

Live, Love, Evolve chiropractic,

The Art of Chiropractic Marketing for New Patients

2009-06-10T13:40:00Z

Here is the Key to Chiropractic Marketing:

Early in my career I had made a number of marketing mistakes in my chiropractic practice. Often when a marketing campaign fails in a practice the doctors say, "Oh well, lets move on". Now let me pre-frame this by saying I do not think that you should dwell on a failed marketing campaign but it is important to examine it. Look at the marketing you did and try to see what went wrong? Could you have done it better? Can the idea be save just change the tactics in which the advertising medium was applied.

Common mistakes that I and other chiropractors make is are as follows:

1) We do not put enough money into advertising. You should be putting at minimum 10 percent of your gross income back into marketing the practice.

2) Chiropractors may not be following up properly with new patients. If a new patient calls your office how long is it before they need to be seen? I truly believe that they should be seen in your office within 72hrs otherwise yous chance of that patient showing up decreases by at least 50%.

3) Do you only buy one food when you go shopping for food? Of course not. You buy different food groups, variations of food, and for different meals. Your chiropractic marketing should be the same. If you are trying to get a bunch of new patients you need to be running multiple advertising campaigns. Just like one day you may want to eat one thin and another you may want to eat something else. If a patient sees your ad it may not appeal to them, but if they see it somewhere else they may like it.

Chiropractors often think marketing is so hard but the truth is it is not so hard we just need to be trained to do it properly. That is why I often suggest people get a chiropractic coach for marketing. Because they do serious tasks for your practice which include: marketing, motivation, organization, and team building. A good coaching staff is a invaluable thing and not to be underestimated.

Sincerely,
Marketing Masters

ChiropracTIC talk, Chiropractic Video, videos on chiropractors

2009-06-10T12:21:00Z

Today's quick tip is all about the chiropracTIC Talk. Please remember that only the true practice management groups can help you market your practice thru this crucial element of a chiropractors office. Marketing your chiropractic practice inside and in the public are equally important.

Live, Love, Evolve

Chiropractic Marketing Tip

2009-06-09T20:03:00Z

A great staff exercise to do for any practice management office. This also works well in life and at home

...