During a promotions for chiropractic offices I see numerous gimmick and slogans to get people in the door. The truth is in order to have a affective chiropractic marketing campaign there is a number of key steps you must implement or have in it.

Marketing tip 1) During the advertisement you must put a sense of urgency into it.
    - Only the first 20 people are eligible to receive this offer.
    - Chiropractic offices must have a deadline on the offer usually 3 to 4 weeks after the ad comes out.

Chiropractic management tip 2) Tell them who you are:
- do you focus on wellness of the body?
- Is your chiropractic practice a insurance based practice
- What do you think chiropractic is?

Marketing tip 3) Give them a reason to come in:
ex: we are doing a special new patient exam for 25 normally priced @ $250
 - or with each new exam patients receive a ice bag and exercise program

Chiropractic management tip 4) Last but most important tell them about you as a doctor. The more you establish who you are awards, techniques you practice, experience you have had in the medical profession. The more a future chiropractic patient knows about you the better off you practice will be.